Privacy Policy

The website is run on a voluntary bases for educational purposes only. It is run by the current editorial team and engages an advisory panel. is not a legal entity, not a company, charity, not-for-profit, or any other form of organisation, club, or society. It exists and is limited by its identity as an educational website.

We hope you enjoy the website secure in the knowledge that it implements minimal and fair information practices to protect your privacy. By visiting this website, you are accepting the practices described in the privacy policy, including the use of cookies and similar online tracking technologies. If you do not agree to the terms of this privacy policy, please do not use the website. may change this policy from time to time by updating this page. You should regularly check to ensure that you are happy with any changes. This policy was last updated on Thu, Jun 11, 2020.

The policy outlines:

  1. General principle
  2. How the site collects information
  3. Types of information the site may collect
  4. How the site uses your information
  5. How the site protects the information its collects
  6. Access to your personal information
  7. How to contact us

1. General principle

There are two types of information the site may collect from you when you use the website: non-personally identifiable information and personally identifiable information. Non-personally identifiable information does not individually identify you, but it may include tracking and usage information about your general location, demographics, use of the site and the internet. Personally identifiable information is information that you voluntarily provide when you set up a user account, subscribe to a newsletter/update, or query that can individually identify you and may include your name and email address etc.

The site does not link non-personally identifiable information to your personally identifiable information.

The site does not share either type of information unless required to run the site and services (see third-party services below). The site will never sell either type of information.

This privacy policy does not apply to any information collected outside of the site, including offline or through other means (for example, via telephone or through email), unless otherwise stated below or at the time of collection.

2. How the site collects information

The site collects information when you:

  • Ask to be placed on an email newsletter list
  • If you set up a user account
  • Make an enquiry about our services
  • Visit our website
  • Post a comment on our the site
  • Provide information to us

Tracking technologies 

When you visit our website, the site collects information through the Tracking Technologies ‘Cookies’, and Google Analytics.

As is true of most websites, the site gathers certain information automatically and stores it in temporary log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system and date/time stamp. 

The site uses a third-party tracking service called Google Analytics that uses cookies to track non-personally identifiable information about visitors in aggregate form. Read more about how Google uses your Personal Information here: We will never use this information to identify individual users or to match it with further data on an individual user.

We use the information gathered from the services outlined above to better gain an understanding about how our website is used by visitors, to analyse trends, to administer the website, and to gather demographic information about the user base. This enables us to build and maintain our service with user feedback, helping us to update and improve the service we provide.

Opting out

You can opt out of these services by installing ad blockers or privacy browser extensions. Regular cookies may generally be disabled or removed by tools available as part of most browsers. However, this means you won’t receive the benefits cookies provide. For example, a cookie may enable you to resume a video you watched in a previous visit, or keep you logged in to a members-only part of the website.

You can opt out of Google Analytics tracking by 
visiting or download the Google Analytics Opt-out Browser Add-on.

You can also opt out of targeted advertising here:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Links to other websites, social media platforms 

The website may contain links to other websites of interest. However, once you have used these links to leave our website, you should note that we do not have any control over the information that is collected and shared about you. You should exercise caution and look at the privacy statement applicable to the website in question.

You may interact with content on our website through social media platforms we use such as Facebook, Twitter and Instagram by using their social features. Examples of social features include ‘liking’ or ‘sharing’ our content. We encourage you to review their policies before using their tools, which can be found at their respective websites. If you’d prefer that these social media platforms do not collect information about the content you share and use, we suggest that you don’t use their tools.

3. Types of information the site may collect

The types of information the site may collect includes: 

  • Internet Protocol (IP) address
  • Location
  • Device (iPad, laptop, mobile etc)
  • Browser type (Safari, Firefox etc)
  • Internet Service Provider (ISP)
  • Date and time stamp of access/donation
  • Referral/exiting information – for example the website you came from prior to our website, or after leaving our website
  • Information that tells us how you experience the site – for example how much time you spend on which pages, which links you choose to click 
  • Information you provide when subscribing is not responsible for any information you have provided in public areas of our website or on our social media platforms, which may then be viewed by other users.

4. How the site uses your information

The information we collect may be used to help us:

  • Provide services you voluntarily subscribed to such as email updates
  • Improve the quality of our website
  • Promote services to you including advising you of updates or changes to our website and services
  •  Improve the website through surveys and feedback
  •  In fraud prevention purposes

Disclosure to third-party services

As part of providing the website and services to you we use a limited number of third-party services that perform functions on our behalf, including but not limited to website hosting, server monitoring, tracking user behaviour, marketing automation services, and visitor service.

We have no control over, and assume no responsibility for, the conduct, practices or privacy policies of these third-party services and encourage you to read the policies of the services we use below: uses third-party tracking technologies Google Analytics. Please see ‘Tracking Technologies’ above for more information and for the privacy policies of these services.

5. How we protect the information the site collects 

We are committed to ensuring that your information is secure. We have taken reasonable measures to protect information about you from loss, theft, misuse or unauthorised access, disclosure, alteration and destruction. No physical or electronic security system is impenetrable however and you should take your own precautions to protect the security of any personally identifiable information you transmit. We cannot guarantee that the personal information you supply will not be intercepted while transmitted to us or third-party service providers. 

Sharing your personal information 

We will not disclose your personal information except; (1) as described by this Privacy Policy (2) after obtaining your permission to a specific use or disclosure or (3) if we are required do so by a valid legal process or government request (such as a court order, a search warrant, a subpoena, a civil discovery request, or a statutory requirement). We will retain your information for as long as needed in light of the purposes for which it was obtained or to comply with our legal obligations and enforce our agreements. 

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Data transfer 

This website is published in the United Kingdom. If you are located in a country outside of United Kingdom and voluntarily submit personally identifiable information to us, you should be aware that information about you will be transferred to United Kingdom. We attempt to comply with local data protection laws to the extent that they may apply.

Children’s privacy 

Our website is not directed at children under the age of 16 and we do not knowingly collect or maintain information from those we know are younger than 16. If you are younger than 16, you should not submit or post any personally identifiable information to our website. 

6. Access to your personal information 

You may request a copy of the personal information the site holds about you by submitting a written request to Requests can only be met with respect to the personal information associated with the particular email address you use to send us the request. We will try and respond to your request as soon as reasonably practical. When you receive the information, if you think any of it is wrong or out of date, you can ask us to change or delete it for you. 

We take all reasonable steps to ensure the information held is accurate, up-to-date, complete, relevant and not misleading. 

7. Contact us 

If you have any questions about our privacy policy or our use of your information, please contact us at